Marketing - 8414
Program Summary
Faculty: Australian School of Business
Contact: Australian School of Business Student Centre
Campus: Sydney
Career: Postgraduate
Typical Duration: 1 Years
Typical UOC Per Semester: 24
Min UOC Per Semester: 3
Max UOC Per Semester: 24
Min UOC For Award: 48
Award(s):
Master of Marketing (Specialisation)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Program Description
The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.
Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.
This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.
The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing. Entry to this program requires an academic background in a marketing related field, and relevant work experience.
Program Objectives and Graduate Attributes
On successful completion of the Master of Marketing, students will have the ability to:
- demonstrate and apply a broad range of marketing concepts
- apply a range of marketing tools and techniques to address specific business situations
- apply advanced analytical and problem solving skills to make informed marketing decisions
- present complex marketing issues in coherent written statements and oral presentations
Program Structure
The Master of Marketing comprises 48 UOC. A student must complete 4 core courses (6 UOC each) and 8 elective courses (3 UOC each).
Core courses and elective courses are usually run over a six-week period. It is usual practice to offer three electives in each six-week period. Student pursuing the course on a full-time basis select two out of three electives for each six-week period.
Core courses and elective courses are usually run over a six-week period. It is usual practice to offer three electives in each six-week period. Student pursuing the course on a full-time basis select two out of three electives for each six-week period.
Compulsory core courses
Electives*
Elective courses currently offered:
Elective courses currently offered:
- MARK6004 Business-to-Business Marketing (3 UOC)
- MARK6005 Services Marketing Management (3 UOC)
- MARK6006 Customer Relationship Mgt. (3 UOC)
- MARK6012 Understanding Buyer Behaviour (3 UOC)
- MARK6013 Consumer Insights (3 UOC)
- MARK6017 Analytical Methods for Mkt Seg (3 UOC)
- MARK6020 Product & Brand Management (3 UOC)
- MARK6021 Integrated Market. Comm. (3 UOC)
- MARK6022 Advertising&Promotion Implem. (3 UOC)
- MARK6024 Adv. Mark. Strategy (3 UOC)
- MARK6025 Strategic Digital Marketing (3 UOC)
- MARK6123 Advanced Topics in Marketing 2 (3 UOC)
The following courses are not offered currently, but may be offered in future years:
- MARK6007 Mrktg Relationships & Networks (3 UOC)
- MARK6008 Global Mark.& Entrepreneurship (3 UOC)
- MARK6009 Marketing Research (3 UOC)
- MARK6010 Global Marketing Strategy (3 UOC)
- MARK6011 Marketing in Asia (3 UOC)
- MARK6016 Mark. Databases, Info. & Know. (3 UOC)
- MARK6018 Dec.-Support Mod.for Marketers (3 UOC)
- MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)
- MARK6023 Advanced Topics in Marketing 1 (3 UOC)**
- MARK6223 Advanced Topics in Marketing 3 (3 UOC**
* NOTE: Not all electives are offered each year. Course content and elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of topical concern and the speciality areas of visiting professors and academics. Refer to Class Timetable on MyUNSW to see current offerings.
**Typically one Advanced Topics in Marketing course is offered each year. In 2013, MARK6123 Advanced Topics in Marketing 2 is offered. This course covers the area of Sales and Key Account Management.
**Typically one Advanced Topics in Marketing course is offered each year. In 2013, MARK6123 Advanced Topics in Marketing 2 is offered. This course covers the area of Sales and Key Account Management.
Academic Rules
Please refer to the Program Structure for the academic requirements relating to this program.
Fees
For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html
Entry Requirements
Please refer to the Australian School of Business website for further detail.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Area(s) of Specialisation
Contents
Study Levels
UNSW Quick Links
