UNSW Handbook Program - Marketing

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Marketing - 8414

Area(s) of Specialisation

Program Summary


	Faculty: Australian School of Business
	Contact: pgbusiness@unsw.edu.au
	Campus: Kensington Campus
	Career: Postgraduate
	Typical Duration: 1 Years
	Typical UOC Per Session: 24
	Min UOC Per Session: 3
	Max UOC Per Session: 24
	Min UOC For Award: 48
	Award(s):
	Master of Marketing (Specialisation)

Program Description

The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

This program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.

Entry to this program requires an academic background in a marketing related field, and relevant work experience.

Program Objectives and Learning Outcomes

The Master of Marketing is an advanced program designed for marketing professionals who are looking to enhance their marketing skills and knowledge. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing.

Graduates from the Master of Marketing may be able to obtain the Certificate of Market Research if they have successfully completed a number of approved courses. This Certificate from the Australian Market and Social Research Society (AMSRS) is widely recognised by government and industry as a measure of competence in market research.

Program Structure

The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses chosen from 3 specialist streams.

Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.

Core Courses

MARK6000 Mktg Mgt: Contemp Perspectives (6 UOC)
MARK6001 Strategic Skills for Marketers (6 UOC)
MARK6002 Creat., Innov.&Change in Mark. (6 UOC)
MARK6003 Marketing Consulting Project (6 UOC)

Specialist Streams

Strategic Services and Business-to-Business Marketing

MARK6004 Business-to-Business Marketing (3 UOC)
MARK6005 Services Marketing Management (3 UOC)
MARK6006 Customer Relationship Mgt. (3 UOC)
MARK6007 Mrktg Relationships & Networks (3 UOC)
MARK6008 Global Mark.& Entrepreneurship (3 UOC)
MARK6010 Global Marketing Strategy (3 UOC)
MARK6024 Adv. Mark. Strategy (3 UOC)

Consumer and Brand Marketing, and Marketing Communication

MARK6011 Marketing in Asia (3 UOC)
MARK6012 Understanding Buyer Behaviour (3 UOC)
MARK6013 Advances in Consumer Analysis (3 UOC)
MARK6020 Product & Brand Management (3 UOC)
MARK6021 Integrated Market. Comm. (3 UOC)
MARK6022 Advertising&Promotion Implem. (3 UOC)
MARK6025 Customer Exp. Management (3 UOC)

Marketing Information and Analysis

MARK6009 International Marketing Res. (3 UOC)
MARK6016 Mark. Databases, Info. & Know. (3 UOC)
MARK6017 Anal.Meth. Market Segmentation (3 UOC)
MARK6018 Dec.-Support Mod.for Marketers (3 UOC)
MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)

Additional Marketing Topics

MARK6023 Advanced Topics in Marketing 1 (3 UOC)
MARK6123 Advanced Topics in Marketing 2 (3 UOC)
MARK6223 Advanced Topics in Marketing 3 (3 UOC)

Academic Rules

Please refer to the Program Structure for the academic requirements relating to this program.

Fees

For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html

Area(s) of Specialisation

Marketing