PR & Advertising 72 UOC - MDIAFS8281
Stream Summary
Faculty: ARTSC - Faculty of Arts&Social Science
School: School of the Arts and Media
Contact: sam@unsw.edu.au
Program: 8281 - PR and Advertising
Award(s):
Master of Public Relations and Advertising (Specialisation)
View stream information for previous years
Stream Outline
The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.
Stream Structure
To qualify for the award of the degree, a student enrolled in the 72 UOC stream must successfully complete 24 UOC of cognate courses before being eligible to enroll in any advanced disciplinary courses or electives.
Four cognate courses will be run in each semester; students in the 72 UOC stream and taking a full-time load must enroll in four cognate courses for their first semester.
Four cognate courses will be run in each semester; students in the 72 UOC stream and taking a full-time load must enroll in four cognate courses for their first semester.
Cognate courses (24 UOC)
- MDIA5000 Understanding Contemporary Med (6 UOC)
- MDIA5001 Writing for Media (6 UOC)
- MDIA5004 Media and Public Relations (6 UOC)
- MDIA5006 Feature Writing (6 UOC)
- MDIA5021 Advertising and creativity (6 UOC)
- MDIA5022 Corporate communication (6 UOC)
- MDIA5023 Public relations strategy (6 UOC)
- MDIA5024 Advertising Strategy (6 UOC)
Advanced disciplinary courses (18-24 UOC)
Please note: most courses are only run in ONE semester for the year, and students are strongly advised to plan their program accordingly, as otherwise courses may not be available.
Students in the 72 UOC stream cannot enroll in any advanced disciplinary courses until they have successfully completed 24 UOC of cognate courses.
As part of the advanced disciplinary courses, students are required to successfully complete:
Students in the 72 UOC stream cannot enroll in any advanced disciplinary courses until they have successfully completed 24 UOC of cognate courses.
As part of the advanced disciplinary courses, students are required to successfully complete:
AND ALSO complete the Practice Path OR the Research Path. (Students can complete only one pathway; or students may elect to complete both pathways.)
Practice Path (12 UOC)
Practice Path (12 UOC)
- MDIA5030 Brand Cultures (12 UOC)
OR
Research Path (18 UOC)
If a student withdraws from the Research Path, the course ARTS5100 will be considered a prescribed elective.
* This course can only be taken in the final semester of enrolment, requires successful completion of at least 24 UOC and a minimum WAM of 75. Students must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.
Prescribed electives (24-30 UOC)
Please note: most courses are only run in ONE semester for the year, and students are strongly advised to plan their program accordingly, as otherwise courses may not be available.
- LAWS8139 Law and the Culture Industries (6 UOC)*
- LAWS8141 Censorship Contempt & Media (6 UOC)*
- MARK5813 Creativity and Innovation in Marketing (6 UOC)
- MARK5814 e-Marketing (6 UOC)
- MARK5819 Non-Profit and Social Marketing (6 UOC)
- MARK5820 Events Management & Marketing (6 UOC)
- MDIA5000 Understanding Contemporary Med (6 UOC)
- MDIA5001 Writing for Media (6 UOC)
- MDIA5002 Broadcast Journalism (6 UOC)
- MDIA5003 Online and Mobile Media (6 UOC)
- MDIA5004 Media and Public Relations (6 UOC)
- MDIA5005 Sports, Media and Culture (6 UOC)
- MDIA5006 Feature Writing (6 UOC)
- MDIA5007 Media Ethics and Law (6 UOC)
- MDIA5021 Advertising and creativity (6 UOC)
- MDIA5022 Corporate communication (6 UOC)
- MDIA5023 Public relations strategy (6 UOC)
- MDIA5024 Advertising Strategy (6 UOC)
- MDIA5027 Promotional games (6 UOC)
- MDIA5100 Industry Internship (6 UOC)
- SDES9204 Design Communication (6 UOC)
* Enrolment in these courses requires a minimum WAM of 75
Sample Programs
Full-time (Research Path)
| Commencing in Semester 1 | Commencing in Semester 2 | ||
| S1 Year 1 | ARTS5100 Research Methods: Theory and Practice (6 UOC) Cognate courses (18 UOC) | S2 Year 1 | Cognate courses (24 UOC) |
| S2 Year 1 | Cognate course (6 UOC) Prescribed Electives (18 UOC) | S1 Year 1 | ARTS5100 Research Methods: Theory and Practice (6 UOC) MDIA5028 Critical Perspectives PR & Adv (6 UOC) Prescribed electives (12 UOC) |
| S1 Year 2 | MDIA5008 Media Research Project (12 UOC) MDIA5028 Critical Perspectives PR & Adv (6 UOC) Prescribed electives (6 UOC) | S2 Year 2 | MDIA5008 Media Research Project (12 UOC) Prescribed Electives (12 UOC) |
Full-time (Practice Path)
| Commencing in Semester 1 | Commencing in Semester 2 | ||
| S1 Year 1 | Cognate courses (24 UOC) | S2 Year 1 | Cognate courses (24 UOC) |
| S2 Year 1 | MDIA5030 Brand Cultures (12 UOC) Prescribed Electives (12 UOC) | S1 Year 1 | MDIA5028 Critical Perspectives PR & Adv (6 UOC) Prescribed electives (18 UOC) |
| S1 Year 2 | MDIA5028 Critical Perspectives PR & Adv (6 UOC) Prescribed electives (18 UOC) | S2 Year 2 | MDIA5030 Brand Cultures (12 UOC) Prescribed Electives (12 UOC) |
