PR & Advertising 48 UOC - MDIAES8224
Stream Summary
Faculty: ARTSC - Faculty of Arts&Social Science
School: School of the Arts and Media
Contact: sam@unsw.edu.au
Program: 8224 - Combined Arts/Social Sciences
Award(s):
Master of Public Relations and Advertising (Specialisation)
View stream information for previous years
Stream Outline
The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.
Stream Structure
To qualify for the award of the degree, a student must successfully complete:
Advanced disciplinary courses (18-24 UOC)
AND EITHER
Research Path (18 UOC)
If a student withdraws from the Research Path, the course ARTS5100 will be considered a prescribed elective.
* This course can only be taken in the final semester of enrollment, requires successful completion of at least 24 UOC and a minimum WAM of 75. Students must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.
OR
Practice Path (12 UOC)
- MDIA5030 Brand Cultures (12 UOC)
Students may complete both pathways.
Prescribed electives (24-30 UOC)
- LAWS8139 Law and the Culture Industries (6 UOC)*
- LAWS8141 Censorship Contempt & Media (6 UOC)*
- MARK5820 Events Management & Marketing (6 UOC)
- MDIA5000 Understanding Contemporary Med (6 UOC)
- MDIA5001 Writing for Media (6 UOC)
- MDIA5002 Broadcast Journalism (6 UOC)
- MDIA5003 Online and Mobile Media (6 UOC)
- MDIA5004 Media and Public Relations (6 UOC)
- MDIA5005 Sports, Media and Culture (6 UOC)
- MDIA5006 Feature Writing (6 UOC)
- MDIA5007 Media Ethics and Law (6 UOC)
- MDIA5021 Advertising and creativity (6 UOC)
- MDIA5022 Corporate communication (6 UOC)
- MDIA5023 Public relations strategy (6 UOC)
- MDIA5024 Advertising Strategy (6 UOC)
- MDIA5027 Promotional games (6 UOC)
- MDIA5100 Industry Internship (6 UOC)
- SDES9204 Design Communication (6 UOC)
* Enrolment in these courses requires a minimum WAM of 75
