Marketing - MARKAS8414
Stream Summary
Faculty: Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 8414 - Marketing
Award(s):
Master of Marketing (Specialisation)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Stream Outline
The Master of Marketing program is taught on-campus. The typical program duration is 1 year full-time or 2 years part-time.
Entry to the program requires an academic background in a marketing related field, and relevant work experience.
Entry to the program requires an academic background in a marketing related field, and relevant work experience.
Stream Structure
The Master of Marketing comprises 48 UOC. A student must complete 4 (6 UOC) core courses and 8 (3 UOC) elective courses.
Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.
Students are not permitted to take Master of Commerce (MCom - 8404) Marketing courses.
Core courses
Specialist Streams
Strategic Services and Business-to-Business Marketing
Strategic Services and Business-to-Business Marketing
- MARK6004 Business-to-Business Marketing (3 UOC)
- MARK6005 Services Marketing Management (3 UOC)
- MARK6006 Customer Relationship Mgt. (3 UOC)
- MARK6007 Mrktg Relationships & Networks (3 UOC)
- MARK6008 Global Mark.& Entrepreneurship (3 UOC)
- MARK6010 Global Marketing Strategy (3 UOC)
- MARK6024 Adv. Mark. Strategy (3 UOC)
Consumer and Brand Marketing, and Marketing Communication
- MARK6011 Marketing in Asia (3 UOC)
- MARK6012 Understanding Buyer Behaviour (3 UOC)
- MARK6013 Advances in Consumer Analysis (3 UOC)
- MARK6020 Product & Brand Management (3 UOC)
- MARK6021 Integrated Market. Comm. (3 UOC)
- MARK6022 Advertising&Promotion Implem. (3 UOC)
- MARK6025 Strategic Digital Marketing (3 UOC)
Marketing Information and Analysis
Additional Marketing Topics
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
