Marketing - MARKAS7414
Stream Summary
Faculty: Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 7414 - Marketing
Award(s):
Graduate Certificate (Specialisation)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Stream Outline
The Graduate Certificate in Marketing is a pathway program, into the Master of Marketing, for professionals who do not have an undergraduate degree.
Stream Structure
The Graduate Certificate in Marketing is offered full-time or part-time and requires the completion of two of the core courses (12UOC) and a further 12 UOC taken from either the remaining 2 core courses (12UOC ) or 12 UOC of elective courses.
Core courses
Core courses
*Elective courses currently offered
- MARK6004 Business-to-Business Marketing (3 UOC)
- MARK6005 Services Marketing Management (3 UOC)
- MARK6006 Customer Relationship Mgt. (3 UOC)
- MARK6012 Understanding Buyer Behaviour (3 UOC)
- MARK6013 Consumer Insights (3 UOC)
- MARK6017 Analytical Methods for Mkt Seg (3 UOC)
- MARK6020 Product & Brand Management (3 UOC)
- MARK6021 Integrated Market. Comm. (3 UOC)
- MARK6022 Advertising&Promotion Implem. (3 UOC)
- MARK6024 Adv. Mark. Strategy (3 UOC)
- MARK6025 Strategic Digital Marketing (3 UOC)
Advanced Topics in Marketing (Electives) **
The following courses are not offered currently, but may be offered in future years
- MARK6007 Mrktg Relationships & Networks (3 UOC)
- MARK6008 Global Mark.& Entrepreneurship (3 UOC)
- MARK6009 Marketing Research (3 UOC)
- MARK6010 Global Marketing Strategy (3 UOC)
- MARK6011 Marketing in Asia (3 UOC)
- MARK6016 Mark. Databases, Info. & Know. (3 UOC)
- MARK6018 Decision-Support Models (3 UOC)
- MARK6019 Data-Min Info. Sys.Mark.Decis (3 UOC)
* NOTE: Not all electives are offered each year. Course content and elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of topical concern and the speciality areas of visiting professors and academics. Refer to Class Timetable on MyUNSW to see current offerings.
** Typically one or two Advanced Topics in Marketing courses are offered each year. In 2012, MARK6123 Advanced Topics in Marketing 2 covers the area of Sales and Key Account Management. Details of the areas covered by the Advanced Topics in Marketing courses(s) are available prior to the beginning of the academic year.
** Typically one or two Advanced Topics in Marketing courses are offered each year. In 2012, MARK6123 Advanced Topics in Marketing 2 covers the area of Sales and Key Account Management. Details of the areas covered by the Advanced Topics in Marketing courses(s) are available prior to the beginning of the academic year.
Academic Rules
To be considered for the Graduate Certificate in Marketing applicants should have more than five years professional marketing and business experience, however, meeting this minimum criterion does not guarantee admission.
An application is to be included as supporting documentation:
1. Detailed resume (outlining competencies, business acumen and achievements).
2. Evidence of other academic and professional qualifications.
All cases are reviewed by an Australian School of Business admissions committee and applicants may be required to undergo an assessment of prior knowledge.
An application is to be included as supporting documentation:
1. Detailed resume (outlining competencies, business acumen and achievements).
2. Evidence of other academic and professional qualifications.
All cases are reviewed by an Australian School of Business admissions committee and applicants may be required to undergo an assessment of prior knowledge.
Fees
For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html
