The University of New South Wales

go to UNSW home page

Handbook Home

Table of Contents
List divider List divider

Use this search only if you have an exact code for a Program, Plan, or Course, e.g. 3400, ACCTA13502, ACCT1501 or ACCT*.
Use the main search box (Search the UNSW Handbook) if you do not have an exact code and want to use a keyword instead.

PRINT THIS PAGE
Media and Public Relations - MDIA5004
 Students studying

   
   
   
 
Campus: Kensington Campus
 
 
Career: Postgraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 2
 
 
Enrolment Requirements:
 
 
Prerequisite: Enrolment in one of the following postgraduate programs, 8222, 8291, 9214, 7222, 5214, 5222, 5291 or 8224 in the Journalism and Communication or Public Relations and Advertising specialisations
 
 
CSS Contribution Charge:Band 1 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

This course introduces students to public relations writing and management and develops their understanding of public relations in the Australian media environment. Students will learn the basics of writing a media release, managing a press conference and dealing with media enquiries. The writing component of the course will include writing for the internet, speeches, publications, campaigns, reports and crisis communications. As well as learning to write across a range of genres, students will learn to write for a selected audience.

This course will also cover the ways that new media technologies influence media and public relations. Students will be taught techniques for using these technologies for media and public relations purposes. Students will also learn the professional conventions and engage with the ethical and legal issues associated with public relations.

URL for this page:

© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.